April 16, 2019

Ad Campaign Spearheaded By Dying Father With ALS Nominated
for Prestigious Webby Award

WASHINGTON -- Alongside juggernauts like Nike’s “Take a Stand” advertisement featuring Colin Kaepernick, an ad campaign led by Ady Barkan channeling Americans’ rage over Sen. Susan Collins’ (R-Maine) vote to confirm Brett Kavanaugh to the Supreme Court was nominated by the International Academy of Digital Arts and Sciences for a prestigious Webby Award.

To see the ad, click here.

The campaign, designed to pressure Sen. Collins to vote against the confirmation of Brett Kavanaugh’s appointment to the Supreme Court, went viral last year as grassroots activists across the country joined Mainers in creating a counter-balance to the influence of large donors leaning on Collins to vote yes. Ultimately, the groundbreaking campaign, led by ALS activist Ady Barkan's Be A Hero PAC, raised $4.1 million for the eventual Democratic Party challenger to Sen. Susan Collins.

“This award really belongs to the grassroots activists who came together in trying to tell Susan Collins to do the right thing,” said Liz Jaff, President of Be A Hero PAC. “Even though Sen. Collins ultimately betrayed her constituents, we clearly showed that the model of channeling people’s frustrations and rage into a real, tangible political consequence for elected officials has promise and power. We suspect to have even more success in the months to come, as we continue to help unite average people across the country in countering the influence of big money in politics.”

“Mainers have been disappointed in Susan Collins for a long time, and we’re glad the rest of the country got a chance to see who she really is,” said Marie Follayttar, spokeswoman for Mainers for Accountable Leadership. “By bringing together people across the state to chip in whatever they could, this campaign was able to check the influence of big money in politics, and that’s an important accomplishment worthy of recognition. We’re proud to have been a part of this work, and plan to do even more in the months to come to hold Sen. Collins accountable.”

Be A Hero PAC was founded by Ady Barkan, a longtime activist and advocate who captured hearts and minds during the political battle over the repeal of the Affordable Care Act when he went public with his diagnosis of terminal ALS. The campaign was nominated for a Webby award in the Viral Marketing category; the winner will be decided by an open online election.

To see the Webby award nomination, click here.